R
Europe



-


-

"Give me more paint!," said Tirana's eccentric mayor, Edi Rama--a city re-brander if ever there was one--when asked to kick start a society that had been mired in communism and ruthless gangster-dominated anarchy for much of the 20th Century. Mr. Rama, a former painter, gambled at the beginning of his mayorship in 2000 by painting formerly gray, depressing apartment blocks with vivid colors and in-your-face designs. According to his theory, if art and color can inspire people to think more creativity and take pride in their community, then they will take over in building a vibrant city. Walking through Tirana eight years after this experiment, it is hard to say that the gamble did not pay off.


-


ARCHITECTURAL RE-BRANDING

Whereas neighboring socialist countries embraced the glory of their past or catered to the charm-loving tourist market, Tirana turned its back on the past and sought to re-create itself in a modern, free way. The futuristic cityscape of Tirana is largely the result of not having a large architectural inheritance along with the desire of Mayor Rama's experiment of freedom. As such, the city has quite a clean slate on which to rebrand its future and build a city on a modern scale that is more common to Dubai than other European capitals.



-

With economic growth and an active diaspora, a mini Dubai-style reinvention of the city's skyline is underway. Some lament the loss of Italianate villas and low-rise neighborhoods, but without any significant architectural inheritance, Tirana is a blank canvas on which a new Albanian design class is reinventing the city. In no other European capital is there the same ability to push post-modern buildings into the skyline without arousing great controversy. You cannot understand Tirana without understanding the colors and post-modernity. In a largely Moslem country, Tiranians seek a future which not only turns its back on the rigid socialism and anarchy of the recent past, but rather they challenge it by recreating visual space.


-


Family-run Atelier 4 is one of the most notable local studios, having collaborated with a noted Belgian architectural studio on some its projects and infused those European ideas with the reality check of appropriateness for the local context. Those European firms bring a certain vitality and motivation for people to visit the structures they construct, as well as an important opportunity for exchange of ideas between European and local studios. Prof. Tamara Eftimi, former rector of the Polytechnic University, established Atelier 4 with her two body-building, architect sons. Atelier 4's post-modern creativity has left its mark all across the city, from gas stations to office buildings to apartments. One of its most notable living blocks transforms the apartments of the past into those of varying sizes, shapes, and colors to show connectedness yet individuality. The studio is at the forefront not only of an indigenous movement in post-modern architecture, but also of a new generation of Albanian designers leaving a fingerprint on their city.


- To help make Tirana's new architectural dream a reality, the city's leadership has been surprisingly adept at enlisting top architectural and design firms (ones you would think would be busy these days in the Persian Gulf). Berlin-based Bolles + Wilson have been active for some time, transforming Tirana's visuals, with their unique ability to communicate through architecture. Their first major work in Tirana, the apartment building at Rr. Ismaili Qemali and Rr. 4 Shkruti was a re-work of an existing structure. For this building, they used design to mimic and poke fun at the air conditioning units and satellite dishes that a newly affluent Tirana was affixing to any free space on apartment buildings.
Their work on the Polychronik Tower, currently Tirana's tallest building, uses multimedia screens all around the building combined with colorful lines to summarize the city's visual landscape.


Tirana's city council recently approved the plans from Belgium-based 51N4E architectural firm to redesign its historic city center, Skanderbeg Square. Each successive period of government--Italian, Communist, and now democratic--has left its mark on this Square. This government will build a series of sleek, modern structures designed to evoke fluidity and movement. Being the historic center of the city around which all major axes emanate, these fluid buildings will give context and structure to a rapidly growing city.

Prof Eftimi explains Communist design disregarded social space in construction, using geometric blocks at right angles. In the anarchic years immediately following the collapse of Communism, construction occurred without planning or regard to context. With a City Hall encouraging freedom within strategy, a new generation of architects is not evolving from the past, but turning its back on it and creating something completely new. Tirana is endowed with a beautiful natural setting and the city has a strong tradition of a small, Mediterranean population for whom social contact is very important. As such, new architects are embracing post-modernism while adapting to the Tirana style in which the space, in fact the need, for social interaction is crucial.


--

Now, the city is constructing a second center in the southern lake district, anchored by the MVRDV-designed project of residential and multipurpose avant-garde structures. Rotterdam-based MVRDV will design and develop the Lakeside Hall complex just on the shores of Tirana's lake. These post-modern, gravity defying buildings will house upscale housing with an interior hall, exposed to the lake and the city center on each side. Prof. Eftimi sees a multi-centered Tirana as vital to the social development of the city. "Most people living in the periphery now are immigrants from small cities in the interior of Albania. They do not have easy access to jobs and services where they currently live and are thus marginalized. By having a multi-centered Tirana, it will breathe oxygen into the city by spreading the vitality of the city to all its residents. The result is not only higher living standards, but also greater social cohesion and a more pleasant city in which the residents live."

However, in a country where public sector doctors earn about 300 Euros a month, it’s hard to imagine how the average Albanians can afford to take part in this growth. It is not foreign speculation or oil wealth as in other regions of the world which is fueling this transformation: rather, Albanians businessmen or migrant workers are fueling this home-grown growth. As such, development is owned by Albanians themselves and is being implemented in a specific way to Albania, not catering to foreign interests.

New construction is not only limited to architecture and aesthetics, but also to the vital infrastructure. The Government has recently begun work on a new highway which will link the nearby port of Durres to Prishtina, Kosovo within 3 hours drive. It seems that Albania can finally take advantage of its geographical position to become a transport hub for the land-locked Balkans, and reap the rewards of such trade. Sun-seeking, Albanian-speaking Kosovars and Macedonians are likely to flock to the country's beaches along this new highway as well. Tirana, as the major city on this highway, stands to gain from this trade and commerce


ART AND DESIGN

In a society that was quite conformist until recently, the cultural and arts scene is providing for experiments in a new individualism and redefinition of Albanian culture. Though much smaller by comparison to those of the world's major capitals, Tirana too has the Tirana Institute of Contemporary Art (TICA) and the Modern Art Museum. The Tirana Biennale has been Albania's most ambitious art event. TICA has played a role in motivating a vital art scene through exhibitions, film screenings and performance events as well as to create a forum for discussions and debates about art, politics and power.

Suzanna Kuka, of the National Gallery, explains that Albanians artists, after the commissioned social realism of the Communist period, and the experimental styles in the 1990s, are now finding their voices. Tirana, Albania's capital is mother to the rebirth of art in the contemporary sense. Artists are beginning to exhibit both at home and abroad, and are approaching art in a sensible way. Mrs. Kuka says that Albanian artists are still dealing with the legacy of Communism and are still in transition. She explains, "The older generation will probably always be in transition, but the younger generation is reflecting on its individuality and developing a consciousness of self. From that consciousness, great Albanian contemporary art will emerge."

Working in residence at the National Gallery, Heldi Pem, tackles issues of social change in his art. Working mostly through video and photography, he looks at the radical changes taking place in the city. His commentaries also provide a healthy check and balance against unguarded optimism: though he recognizes that the city is alive with change, he stresses the importance of maintaining social cohesion. Luxury cars side-by-side with those who can barely afford to take the bus is not sustainable. Similarly, it is important to have a city alive with art on its buildings, but attention needs to be paid to what happens inside those buildings.



-


Like Tirana's architecture and art scene, optimism and expression of it is also taking root in the commercial and social arenas. Alban Nimani, a well-known Kosovar alternative rock musician, and his Albanian partners have recently founded Nikavisual., an advertising firm offering creative direction to companies and an art gallery all under one roof. Explains Nimani, "Our goal is not only to make money but to lead the evolution of design, taste, and style in Albania through high quality, creative, and locally-grown products."

Nada Nikolla is a former model and Miss Albania who spent much of her career in Western Europe. When she decided to metamorphose into a fashion designer, she returned to her native Albania to set up shop. In the past 5 years of designing in Albania, Nikolla has noticed a dramatic change in fashion. She explains,"Clients are demanding not only more modern fashions, but higher quality and better fabrics. As Albanians have begun to travel more and be exposed to more modern fashion, so too have their tastes become more sophisticated."


CONCLUSION

According to historian Tomi Treska, all that glitters in Tirana may now have turned to gold but just scratch the surface, and most Albanians know that the elite of the country are still connected to the ghosts of the past. As Mr. Treska states, “These are strong businessmen now running companies that will lead our country towards a future tied with Europe, but don’t ask where their first million Euros came from.” Regardless of the sometimes untidy motivations of its history, it seems that optimism is alive and well in Albania these days, from the aspiration to fashionable couture, to the vibrant art scene, to the birth of a twenty-first century architectural identity. It’s well worth coming to see for yourself what a national commitment to the arts is achieving in a hitherto dark and less-traveled corner of Europe.





THE AUTHOR:

Christopher Varady is a humanitarian relief worker currently based in the Middle East. He contributes travel articles on destinations experiencing social change that we all can appreciate and encourage.

-

THE PHOTOGRAPHER: Blerta Kambo is an young Albanian photographer. She entered the field of photography two years ago, initially taking pictures of polluted areas as part of her academic curricula: environmental engineering. She now is focused on conceptual photography dealing with the environment, but also with the human condition. Ms. Kambo works for a fashion magazine. She lives and works in Tirana, Albania. -



© 2009 ROMAR TRAVEL GUIDES